Digital Marketing ACS

Program

The goals of the program reflect the general and specific goals of technical training. The Digital Marketing AEC program aims to allow students to develop the skills necessary to work as a digital marketing technician. They will acquire skills in intelligence, strategy, community management, SEO (natural and paid), content creation, CMS use, UX and customer service, among others. More generally, through the concepts to which they will be exposed in class, the learning activities offered and the internship, they will also develop a behavior appropriate to the integration of the work functions targeted by the program.

Financial Aid

Flexible Schedules

Placement Assistance

Hands on, Job oriented training

Key Courses

In accordance with the general goals of technical training, the specific training component of the AEC program in digital marketing aims to :
Enable students to become competent for the job function targeted by the program
Perform the functions, tasks and activities of the profession to a sufficient level to be hired as a digital marketing technician.
Help students integrate into working life by providing general information on the job market, as well as an understanding of the context specific to the profession targeted by the program.
Encourage students' personal development and ongoing professional growth.
Ensure students' future mobility by helping them develop career management skills.

Skills gained after completing this program:

Relationship management
Marketing strategy for digital platforms
Marketing communications and digital platforms
Promoting products and services through mass media
Website optimization - Content marketing - SEO Search Engine Optimization
Search engine optimization - SEM Search Engine Marketing
Publishing content for digital platforms
Media integration on digital media - Design and computer graphics
Content production for communities and digital platforms
Strategic web and social media monitoring
User experience on digital platforms
Develop a media plan for digital platforms
Integrated customer service management

Request Information

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Possible Career Opportunities

Digital Marketing analyst
Content Marketer
Social Media Analyst
SEO Analyst
Email Marketing Analyst
Digital Advertising Analyst
Analytics Manager

Prerequisites

Quebec post-secondary Diploma or equivalent and computer literacy
English language requirements: Ielts 5.0 (nothing less than 5.0 in any individual module) or equivalent accepted test (duolingo, Matrix, Language Canada accredited members, TOEFL etc…)
Exemption: Students having a High School Diploma from native English speaking countries (example: Nigeria, Philippines)
French language requirements: A1 to B2 French program (4 levels) is mandatory for those students who wish to pursue AEC in English;
Exemptions from French program registration: Students are exempt from Matrix College’s French language program, if they produce a proof of B2 level third party test / Matrix’s online placement test or have a High School Diploma in French from French speaking countries or have a B2 level certificate from Languages Canada accredited members.

Meet with Us

Meet with an advisor:
One-on-one meeting with an advisor from the Admissions Office.
Ask questions about the programs at Collège de gestion, technologie et santé Matrix Inc. | Matrix College of Management, Technology and Healthcare Inc., the admission requirements and process, tuition fees and financial assistance, student services or on-campus activities.

Advisors are available from Monday to Friday 8:30 to 4:30 to meet with you!

To book your free information session, please contact us at 1 514 667-7017 or at info@matrixcollege.ca
Walk-ins are always welcome!

Student for a day:
You are invited to attend a day of class at the campus. This is a great way to meet teachers, fellow students and members of the College. You can discover the campus and see what events and activities are being organized every week.

Flexible schedules available.

If you are interested in becoming a student for a day at Collège de gestion, technologie et santé Matrix Inc. | Matrix College of Management, Technology and Healthcare Inc., please contact us now at 514 -667-7017 or at info@matrixcollege.ca.

Open House Event:
Open house events are perfect to discover our programs and campus. You can interact with teachers, staff members and program advisors. Free information sessions and tours are available during the entire event.

Open House Events are always posted in advance on our Website and Facebook page. More details to come.

www.matrixcollege.ca | 514-667-7017 | info@matrixcollege.ca

NWY.2B Digital Marketing ACS

Duration

Salary range

Delivery Method

Language of Instruction